About Us – Brazil

    About Us

    The Motion Picture Association Latin America has been in Brazil (MPA- Brazil) since the 1940’s and its members include: Walt Disney; Paramount; Sony Pictures; Twentieth Century Fox; Universal; and Warner Bros. It is MPA-Brazil’s mission to promote and to stimulate creation and innovation in the audiovisual industry, prioritizing the appreciation and encouragement of the creative process, as a vector that enables quality audiovisual content and entertainment to be delivered to all audiences. The MPA-Brazil, in addition to representing the interests of associated studios, monitors the political and economic scenario in relation to the audiovisual industry. The purpose of the MPA-Brazil is to stimulate and consolidate partnerships with the players in the Brazilian audiovisual industry, both in the public and private sectors, as well as to promote the exchange of expertise and the overall appreciation of the audiovisual industry. The MPA-Brazil a partner and maintains a permanent dialogue with the players in the industry.

    While Brazil creates films that entertain the world, the men and women working behind the scenes also have a very important story to tell, with a rich history, about creativity and economic growth. Brazil’s origins in filmmaking date back near 120 years, beginning with the early days of Affonso Segreto in the late 19th Century, the uniquely Brazilian genre called “chanchadas,” and comedians Oscarito to Grande Otello Glauber Rocha.

    Today, the industry continues to thrive, producing important works such as “City of God” and “Tropa de Elite.” In fact, data from the Motion Picture Association of America shows that Brazil is a driving source behind growth for the entire South America region, with estimates by the Brazilian National Film Agency (ANCINE) indicating that Brazil will be the fourth largest market for cinema by 2020.

    Here are some more key facts about Brazil’s vibrant theatrical marketplace:

    • The Box Office revenues in South America rose from $1.4 billion in 2007 to $2.8 billion in 2012, an increase of 100%.
    • In 2016 Q1 – Q3 Brazil’s Box Office was BRL 2,04 billion with and audience of 146,1 million, representing a growth of 10,5% in audience and 15,1% in box office over the same period in 2015.
    • Domestic films’ share of Box Office in 2016 was 12,1%.
    • While 102 national titles were released in 2016, 231 foreign films were released in the same year, accounting for 69,5% of the releases.
    • Brazil is now home to 3,098 total cinema screens. Additionally, 99,19% of those screens are digital.

    Key to this growth is the strong ties between the American and Brazilian film industries. Between 2010 and 2014, the two countries worked together to generate over 100 co-produced films. These co-productions are a creative venue for cultural exchange and mutual economic growth.

    Creating Jobs

    The creativity and innovation across the entire Brazilian film and television industry – from production and distribution to content consumption – drives economic growth and creates jobs, benefiting a wide variety of local businesses and economic sectors.

    According to an Economic Contribution Report co-sponsored by MPA Brazil and SICAV, one of Brazil’s largest unions of local producers, Brazil’s audiovisual sector created more than 168,880 direct and 327,482 indirect Brazilian jobs in 2014. Those are numbers comparable to a variety of other important segments of the economy such as tourism, printing, and sports.

    The same report states that Brazil’s audiovisual industry was responsible for 0.38% of the nation’s GDP after directly contributing R $55.4 billion to the nation’s economy in 2013. Additionally, ANCINE predicts that Brazil’s film market, which currently stands as the world’s 11th largest, will become the fifth largest by the year 2020.

    Click on the report below to learn more about how the film industry works in Brazil to create jobs and boost the national economy.


    Additional Resources