Technology & Innovation

    Introduction

    Since the inception of the very first motion picture more than a century ago, the film and television industry continues to be at the forefront of innovation.  It’s hard to imagine a time when the sight of a silent moving train on a movie screen could send audience members diving for cover– but that’s only further proof that cinema has championed some of the most awe-inspiring technologies in visual arts. From 3D and green screens to iMax and CGI, the steadicam and digital film, the world of cinema has remained ceaselessly dedicated to technological advances throughout time. With the proliferation of digital platforms, tech solutions, and computer-based discoveries in the fields of special effects and filming, the innovations that lie ahead are certainly no less thrilling than those of the last 100+ years.

    Filming the Future

    Once upon a time, 24 frames per second was an industry standard. But thanks to major advances in filming technologies, movies like “The Hobbit” boast 48 frames per second – making it the first movie in Hollywood history to surpass the standard fps rate. What was the result? A more immersive, visually stunning rendition of J.R.R. Tolkien’s universally cherished tale.

    On movie sets across the world, Red One Digital cameras are transforming the filming process by replacing the standard 35 mm camera with a smaller, lighter, and thus more portable camera solution – without lessening image quality. Now filmmakers everywhere can exercise their craft without being anchored down by heavy equipment.

    Virtual backlots now allow actors to appear in far flung destinations, thanks to digital backgrounds, which have helped bolster domestic economies. Now directors can incorporate scenes from their wildest imaginations without breaking the bank or rewriting their scripts.

    Second Screens

    Multiple screens now offer entertainment lovers endless ways to enjoy their favorite content on a slew of various sized screens. From tablet apps, to streaming services optimized for the mobile screen, fans can gain even deeper access to the films and television shows of their choosing. Recent apps like the “Star Trek” smartphone app and the “Men in Black III” tablet app allowed users to interact with the marketing campaigns, gain access to exclusive content, and connect with other fans before – and after – the credits even rolled.

    Content Everywhere

    Now there are more ways than ever before for consumers to enjoy their favorite movie or TV show where and when they want.

    There are now over 450 unique, legal online services around the world for viewing content.  Websites like JustWatch in Brazil make it even easier to find all the ways you can watch the movie or TV you are looking for.

    MPAA-onlinestreaming-2

     

    Environmentally Sustainable Practices

    One of the biggest innovations in the film and TV industry has been in the realm of sustainable practices. Film studios have begun swapping out energy-consumptive filming practices for more environmentally-friendly options. The film “Think Like A Man” revamped its entire set to cut down on energy usage by implementing LED lights and low energy-emission filming.

    Studios are now investing in low-energy alternatives in filmmaking on set, whether it be through natural gas micro-turbines, solar power installations, or cutting back on the use of resources like electricity, fuel, and water.

    Science Fiction To Reality

    Even certain films themselves have sparked innovations that have leant considerable contributions to society. The once –imaginary gesture technology found in films like “Minority Report” and “Johnny Mnemonic,” have transcended their fictional roots to become real-world technological advancements. And movies like “Inception,” “Prometheus,” and “Iron Man” continue to inspire futuristic gadgets and technology.

    Whether it’s flying cams, Red cameras, faster frames per second or content in the cloud; innovations in the film and television industry – like the movies they’re featured in – continue to push the limits of what’s possible, bringing audiences around the world the very best in cutting edge entertainment.